Each year, the National Association of Theatre Owners of Maryland, Virginia and the District of Columbia gather for a "Cinema Show & Tell" event to share the latest news, trends and updates in the industry. As a perfect example of how the marketing, technology and entertainment industries intersect, HighRock Group was represented in full force as several of our companies participated.
Theatre managers from Leitersburg Cinemas and Waynesboro Theatre soaked up content for local theatre operators; Marketing Executives from HighRock Studios showcased their cinema and event marketing services during the tradeshow; and Rich Daughtridge gave a presentation on Measuring Cinema Marketing.
"I wanted to share the marketing lessons we've learned through our own journey managing several independent movie theatres. Above all, it's about connecting with people and with the local community. We're in the 'hospitality business' - not the 'movie business'." said Daughtridge.